Cómo trabajamos

WIS no acompaña procesos

Interviene cuando hay que decidir

Nuestro trabajo no consiste en hacer más acciones,
sino en ordenar criterio, foco y poder de decisión
en momentos críticos del negocio.

El problema no suele ser la falta de estrategia.

Es el exceso de decisiones aplazadas.

Write a short text about your servi

Cuando una empresa llega a cierto nivel, los bloqueos ya no son técnicos:

  • No faltan ideas

  • No falta equipo

  • No faltan recursos

low-angle photography of blue glass walled building during daytime
low-angle photography of blue glass walled building during daytime
  • Falta criterio externo para decidir con claridad, sin ruido interno ni agendas cruzadas.

  • Ahí entra WIS.

Momentos en los que intervenimos

El crecimiento se ha estancado pese a invertir más

Marketing y ventas ejecutan, pero nadie lidera la decisión

El CEO concentra todo el criterio y el sistema no escala

Hay demasiadas iniciativas abiertas y poco foco real

Las decisiones cuestan dinero, tiempo o desgaste interno

A street pole features a bold yellow and black poster with the words 'Guerilla Marketing' and 'propaganda'. Surrounding the pole are other urban signs with varied colors and designs, hinting at a busy city environment.
A street pole features a bold yellow and black poster with the words 'Guerilla Marketing' and 'propaganda'. Surrounding the pole are other urban signs with varied colors and designs, hinting at a busy city environment.
A conference room setting with several laptops on a large table, each being used by a person. A large screen displays a blue interface with the text 'Generate ad creatives from any website with AI'. A stainless steel water bottle and a conference phone are also visible on the table.
A conference room setting with several laptops on a large table, each being used by a person. A large screen displays a blue interface with the text 'Generate ad creatives from any website with AI'. A stainless steel water bottle and a conference phone are also visible on the table.
boy in white crew neck shirt holding clear glass ball
boy in white crew neck shirt holding clear glass ball
A hand holds a black business card with white text reading 'FORTY TWO Strategy Innovation Design' against a blurred urban skyline backdrop. The sky is clear and blue, suggesting a bright day.
A hand holds a black business card with white text reading 'FORTY TWO Strategy Innovation Design' against a blurred urban skyline backdrop. The sky is clear and blue, suggesting a bright day.
an abstract photo of a curved building with a blue sky in the background

Nuestro rol

Nuestro rol no es ayudar. Es decidir contigo.

En WIS actuamos como criterio estratégico externo.

Eso implica:

Decir lo que no se quiere oír

Cuestionar supuestos aceptados

Cortar iniciativas que no escalan

Reordenar prioridades, incluso incómodas

Cómo es una intervención WIS

Nuestro trabajo se articula en:

Intervenciones estratégicas limitadas en el tiempo

Acceso directo y sin intermediarios

Marcos de decisión claros

Responsabilidad compartida en las decisiones tomadas

No hay programas abiertos.
No hay acompañamientos indefinidos.
No hay dependencia.

Cada intervención tiene un inicio, un punto de decisión y un cierre.

Acceso estratégico

A wooden desk features a laptop displaying an email marketing webpage. On the desk are envelopes, one open with a blue inner lining, and two visible notes with the phrase 'Email Marketing.' There is also a small potted plant with green leaves and a yellow tape labeled 'Saturday Delivery.'
A wooden desk features a laptop displaying an email marketing webpage. On the desk are envelopes, one open with a blue inner lining, and two visible notes with the phrase 'Email Marketing.' There is also a small potted plant with green leaves and a yellow tape labeled 'Saturday Delivery.'